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Guinness – Explore the extraordinary
How to attract traffic in a presentation in front of the media? Guinness beer wanted to surprise the press at its annual event in Madrid.
The solution: turn the ritual of pulling a Guinness into a visual and magical experience that will remain engraved in the minds of all attendees. From making the bottle appear on an iPad to making a Guinness pint glass fly while methodically pouring beer from a can during the 119.5 seconds required to achieve optimal flavor.
Accenture
Tecnomago is a centennial entrepreneur. At his age he has already led gaming projects (Abracadapp), virtual reality (BeWorld.tv) and fintech (Goin.app).
In his presentations he conveys all his passion to the attendees who are astonished to discover his knowledge in persuasion, leadership and new technologies. With the Technomago, the WOW effect is more than assured. Its show building combines knowledge and interaction with attendees.
Amazon
At its annual IT-ES All Hands event, Amazon wanted to count on the collaboration of El Tecnomago to energize its event and provide it with a technological WOW Effect.
To do this, we co-create a motivation dynamic aimed at the more than 32,000 employees (attending in person and online) of the company in both countries. The power of creativity, new technological opportunities and always going one step further were the key concepts that drove the show.
IBM
IBM had the presence of El Tecnomago for its Accelerate event together with Intel and Fast Company to demonstrate all the WOW possibilities that exist behind its cloud.
Using magic with artificial intelligence and data analysis, he adapted his tricks to highlight not only the versatility, but also the innovative capacity of cloud solutions. The Technomago’s performance not only entertained, but also underscored the leadership of IBM, Intel and Fast Company at the forefront of technological innovation, leaving a lasting impression of their transformative capabilities in the business world.
Havas Media
The Technomago delighted the audience at the Digital Enterprise Show 2023 with his custom performance for Havas Media.
Making use of the company’s implementation of artificial intelligence and data analytics, it adapted its tricks, highlighting the versatility and potential of these technological innovations.
He surprised everyone by fusing the concepts of magic and technology, creating a unique personalized experience. The performance of El Tecnomago generated a significant impact, highlighting Havas Media as an innovative company and leader in the advertising industry.
Mediolanum Bank
The Technomago captivated the directors of Banco Mediolanum at their recent internal meeting with a meticulously adapted performance.
Using examples of the bank’s innovative financial solutions, he personalized his tricks, highlighting the versatility and potential of these banking services and products.
He fascinated everyone by fusing the concepts of magic with digital finance, creating an innovative experience and positioning Mediolanum as a leader in the financial sector.
Yaskawa
With an impressive mix of illusion and technology, El Tecnomago burst onto the scene during the inauguration of the new Yaskawa robot plant in Spain.
Showcasing Yaskawa’s latest robotics innovations, El Tecnomago adjusted its tricks to highlight the company’s versatility and potential.
Their performance elevated the event to new heights, underscoring Yaskawa’s commitment to the cutting edge of robotics technology.
Sinclair
Focusing his performance on the innovative features of Cooltech Define, El Tecnomago adapted his tricks to highlight the versatility and potential of this Full Body cold fat reduction technology.
He impressed attendees by fusing magic with this innovative technology, creating an unforgettable and personalized customer experience. His performance underscored Sinclair’s commitment to innovation and leadership in the medical and aesthetic technology sector.
Lego
LEGO inaugurated its first flag ship in Spain. A store adapted to the 21st century where Technology, Creativity, Diversity and Emotion are breathed in every corner.
How to get a WOW opening? To do this, we create personalized technomagic tricks with the brand’s pieces and imagery. The presentation was aimed at the most fans of the brand who saw with their own eyes how LEGO is a technological brand.
MediaMarkt
MediaMarkt wanted to present its new Let’s Go campaign and motto with El Tecnomago with an event for all its teams in Spain.
To achieve this, an action was developed fusing magic and personalized technology to communicate the brand’s new values: innovation as a differentiating element, connectivity and a lot of Let’s Go energy.
FI GROUP
FI Group chose to say goodbye to the season with a unique celebration, carried out by El Tecnomago, for its staff throughout Spain.
This event, which merged magic and technology, served to highlight the core values of FI Group: anticipation as a cutting-edge tool, ubiquitous digitalization and the inestimable importance of human talent.
The Technomago brought these concepts to life through his performance, illustrating anticipation with surprising tricks, highlighting digitalization through technology incorporated into the show, and honoring human talent with entertaining and captivating interactivity.
Dell
The Technomago dazzled the crowd at Mobile World Congress 2023 with his incredible performance for Dell.
Using the company’s latest technological products, he customized his tricks, demonstrating the versatility and potential of these devices.
Furthermore, it managed to surprise everyone by fusing virtual reality and magic, creating immersive and unique experiences. The performance of El Tecnomago generated a great impact, positioning Dell as an innovative brand and leader in the technology market.
Veritas Vision
The Technomago surprised everyone at the annual presentation of Veritas Vision, adapting his tricks to the brief provided by the company. Skillfully, it focused its actions on issues such as the protection and migration of information to the cloud, and prevention against ransomware attacks.
In a surprising act, it made sensitive data “disappear” and then “recover” it through backup copies stored in the cloud, highlighting the importance of availability and immutable storage.
The number 11, symbol of the event and frequency of ransomware attacks, was the common thread of their tricks, leaving the audience fascinated and aware of the relevance of Veritas Vision solutions.
BNP
For the third consecutive year, National Bank of Paris wanted to surprise its teams at its global virtual event. An event to unite teams and celebrate the company’s great year.
Looking to go one step further, they decided to have the Tecnomago for the opening of the event. With a spectacular opening fusing Metaverse with reality where one of the company’s main directors appeared in a WOW way, the entire audience was left speechless from the first minute of the gala.
VidaCaixa
At its annual meeting in Barcelona with VidaCaixa insurance brokers, it decided to count on the collaboration of Tecnomago to show the company’s achievements in the current year and the new objectives for the following year.
Through a personalized show for the client, the company’s key messages were conveyed to an audience that was surprised and interacted with the show throughout the entire event. Technological innovation, leadership and security as the main pillars for change.
Zoi
At its annual event in Barcelona, ZOI, the leading German company in Cloud technology, joined El Tecnomago to celebrate its achievements with artificial intelligence. The Tecnomago, using his unique style, transformed ZOI’s key messages into a magical and interactive experience, highlighting the company’s innovation and security. This event, “SpecTECHular”, not only entertained but also emphasized ZOI’s leadership in the technology sector.
Naturgy
After three years without meeting in person due to the pandemic, Naturgy decided to go for a grand reunion of its commercial network. The event held at Platea Madrid served to take stock of the achievements made in the last period and set new goals for 2023.
Having El Tecnomago throughout the event allowed the company’s most important messages to be conveyed in a WOW and interactive way with its audience.
Merkur Magic
The German giant of online casinos and betting rooms wanted to launch an awareness campaign to make the brand known to young Spanish audiences (18-35 years old).
To do this, 6 viral videos were created with the brand’s theme aimed at young users, always promoting responsible gaming.
MTN-Huawei
MWC2022 served as a time for MTN – Africa’s largest mobile operator – and Huawei to confirm their strategic alliance for the following years.
In this framework of cooperation and celebration, El Tecnomago created a technological experience with the phones of all the attendees in the room. They discovered in a visual way how, despite coming from such different places in the world, they were already united by the magic of this new alliance.
Technicolor
Technicolor, a leading company in the creation and technology for the audiovisual market, decided to hold its international sales convention in Barcelona. After 2 years without meeting in person, they needed to reconnect and gain momentum for a great season.
This is where El Tecnomago came in to perform a WOW motivation session using the secrets of magic. The team had fun and learned how the basics of magic can help them boost their commercial strategies as well.
King
Mobile app giant King – creator of Candy Crush, among others – was looking for a distinctive WOW effect at its annual meeting in Barcelona.
The solution: transform its mobile apps into technological magic tricks to impress and convey its brand values: creativity, passion and collaboration. King is without a doubt a technomagic brand.
NTT DATA
Most of the NTT Madrid team had not yet seen their new office – built a year and a half ago – due to the pandemic. The arrival of Christmas was the ideal time to discover them, even if it was virtually.
To do so, a motivational and WOW session was held where El Tecnomago acted as master of ceremonies, showing us the interior of the new office and all the magic it hides.
Tag Heuer
After a huge sales success in the United States, the first high-end smartwatch landed in Spain thanks to Tag Heuer.
A proprietary App was developed to create highly impactful and personalized magic for Tag Heuer between the smartwatch, an iPad and the mobile phones of the event attendees.
The two events: in Barcelona (Rabat jewelry store) and Madrid (Perodri jewelry store) were a success both in the presence of influencers and conventional media.
Isdin
Tired of the classic presentations, the Human Resources team at Isdin decided to give their annual presentation a twist by adding a magical effect.
Not only did we get a presentation with a WOW effect, but the rehearsal and creation dynamics helped to bring the team together.
Educa Borras
Together with the Borrás marketing and R&D team, we created the new Borrás Technomagic toy, the magic box of the 21st century.
Later, in 2019, a new box was created combining the best of the classic Borrás Magic with Borrás Technomagic in 2019 called Gran Set de Magia Borrás.
Merck
Merck’s training sessions at medical congresses were limited to presentations where the latest developments in medical operations were presented. How could they be given a WOW effect to make them more noticeable and effective for attendees?
An interactive virtual reality experience was created where the doctor could interact virtually in the operating room where the operation was being performed, zooming in and out of the areas that interested him at each moment. A technomagic revolution for learning at congresses!
ADECOSE
ADECOSE (the Spanish association of insurance brokers) wanted to show how the insurance sector should adapt to technological progress and introduce cyber insurance into its service portfolios.
What better way to do it than with the help of the Tecnomago! In this case, a personalized interactive experience was designed with the mobile phones of all attendees at the event. In this way, they would be aware of the need to be protected against the risks of cyber attacks.
Thanks to the new cyber insurance, they would be protected against any malicious action on the network.
KIA
Kia wanted to present the company’s three new models internally with a WOW effect. To do this, the features of the new models were presented, creating a great technomagic effect with the help of the mobile phones of all the attendees.
Kia not only surprised all its employees attending the event, but with this spectacular action it reaffirmed its position as a pioneering brand in innovation.
Pepe Phone
At its annual convention, Pepe Phone wanted to show how the connection between people has evolved throughout history and how its service is and will be a key piece for the continuity of this mission.
To achieve this WOW effect, an interactive effect was created between several mobile phones that represented precisely the brand’s commitment to continue connecting people thanks to a responsible use of technology. Storytelling, Magic and Technology combined to surprise and excite the entire audience.
Edebé
The annual Edebé publishing house award is one of the most prestigious awards in Spain for fiction authors. For the publishing house, it is a key date that allows it to showcase its new literary publications and the lines of innovation within the company itself.
In this edition, the brand wanted to show the media its innovation in the publishing sector. Technology and magic accompanied the literary journey. To this end, a personalized action was created using all the mobile phones of the event attendees who embarked on a surprise literary journey from their own seats.
Engineers
At its annual convention, the Engineers group wanted to show how new technological advances could be used by its members in their daily professional and personal lives.
To communicate this message, we showed in a visual and magical way how new advances in the Internet of Things could help them. Instead of traditional presentations, we used the WOW effect through wearables and tablets.
PHD+Google
For the presentation of #PHDMerge, the physical/digital book written by Google’s engineering director, Ray Kurzweil, both PHD and Google had one thing clear: to surprise with a WOW effect.
To achieve this, a personalized action was designed where all the attendees at the event, both in the room and online, connected with each other to guess key data from the new book.
In this way, the data from the book were presented in a spectacular way but, even more importantly, its message was shown about how the connection of people can help us design a more powerful and sustainable technological future.
Schibsted
Norwegian media group Schibsted wanted to showcase its new products internationally. To achieve the WOW effect, a spectacular action was needed that would surprise both the spectators at the convention centre and those watching the event online.
To achieve this, a customised action was designed in which all attendees – in person and online – participated with their mobile phones. This is how they experienced Schibsted’s technomagic in their own hands.
Miele
The appliance giant Miele wanted to present its new Bloomest self-service car washes in a spectacular way. To achieve the WOW effect among the media attending the event, a WOW experience was designed with them by creating a personalized mobile application that connected to both the washing machine and the attendees’ mobile phones. The magical effect allowed the technological advancement of the brand’s new washing machines to be shown.
CaixaBank
In the face of the COVID situation, companies have moved many of their events to the digital world. This was the case of the company VidaCaixa (CaixaBank) that wanted to stand out at its quarterly convention by adding a WOW effect to its virtual event.
To do so, the event’s claim was used: “Today, closer” to show all attendees from their homes with a digital challenge how technology could bring us all closer in a magical way, always keeping in mind our human values.
Huawei
One of the experiences designed exclusively for the mobile device brand Huawei consisted of creating personalized technological magic for five of the company’s CEO’s top collaborators.
In Chinese tradition, it is very important to treat close collaborators well and be grateful to them. The personalized experience managed to connect with each of them through the role that technology had played in their lives.
Pepe Jeans
The Pepe Jeans brand wanted to strengthen the connection between its shopping experience, the influencers they worked with on social media, and its consumers. How to achieve this?
A magical WOW experience was created for the brand that allowed any follower of Pepe Jeans to go shopping in real time, virtually, with their favorite influencer. Not only this, the follower could interact with their celebrity and buy the products that they suggested. A technomagic revolution for e-commerce.
Fresenius Kabi
At the presentation of Conox to the media and distributors, Fresenius Kabi wanted to show the benefits of its new product in a surprising way.
Conox is a monitor that allows monitoring the hypnotic and analgesic effect in patients undergoing general anesthesia. As it is such a technical product, the brand wanted everyone to understand the advantages of Conox compared to other anesthesia monitors. To do this, an interactive experience was developed between the assistants in the room and the monitor.
Orange
Orange wanted to surprise with a spectacular new spot in its Phone Phund campaign in the United Kingdom. To do so, a WOW ad was created where words appeared through magical movements, representing the company’s key concepts.
People, Technology and Connection as the bases of the company’s sustainable technological development model.
Goin
How to get a mobile app to the top of the App Store ahead of WhatsApp and Instagram in just one day? To launch the fintech app Goin, a viral strategy was designed using magic secrets, achieving unprecedented success.
The viral factor created a virtual queue of more than 75,000 people in just one day to access the product. Never before in history had a mobile banking app managed to reach the top position in the entire App Store.
Wolters Kluwer
Wolters Kluwer wanted to show its clients at its annual presentation how its software continued to be a leader in financial management.
The company wanted to show how its software made any financial management easy thanks to its advanced technological software. To demonstrate this, all the people in the audience were asked to use their mobile phones to perform highly complex multiplications, arriving at a random number. But what the attendees did not expect was that this number had already been predicted three months ago by the Technomagician thanks to Wolters Kluwer’s software in a video sent to all attendees. The message: if you don’t want to complicate your life and want to be the first, trust Wolters Kluwer.
